Prepared for the Auntie Pesto's team by Eric Berg, crush · Download the PDF
01 Where we started
What we built it around.
- 01
Your logo, at full size.
Option 1 builds the page the way your logo is built: your name in thin caps across a twirl of Auntie’s pesto, where the grey swirl sits, with your wine-red rule underneath.
- 02
Dock side, in daylight.
“Dock side dining” is your own line. Option 2 opens on one plate from your dinner menu, the seared scallops & crab with poppyseed beurre blanc, on a sunlit table by the water.
- 03
Built around the dinner hour.
You open for dinner, Wednesday to Sunday, 4:30 to 9. Option 3 says it in the headline and draws the evening as a ruler with a live marker for island time. Every option keeps 250-537-4181 one tap away.


02 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your regulars and past guests, so the people who already eat with you hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your restaurant that picks up the reservation line when the room is too busy to get to it. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 7 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
03 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch (local rate) | $1,800 |
| To start, when you say go (50%) | $900 |
| When the site goes live | $900 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
06 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 7 November 2026.
Your pick01The twirlSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co